EHSAN.
MY WORK
Ehsanul Haque

Marketplace Challenges.
Practical Solutions.

I bring together Amazon account management, listing optimization, PPC, inventory planning and marketplace operations. I also create AI-assisted images, videos and written content, and build reporting tools and dashboards that make everyday decisions easier.

How my work has grown

I started working in Automotive ↗ as a catalog optimizer, improving product listings and organizing catalogs. Later, I began managing advertising across Amazon’s global marketplaces. I then worked with GPS Trackers ↗, improving listing content and keeping catalogs accurate and complete. In Clothing ↗, I managed fashion and children’s safety outerwear across several marketplaces, handling listings, inventory, advertising and product compliance.

For Beverages ↗, I helped new products grow by improving their images, content and presentation. In PC Gaming ↗ and Computer Accessories ↗, I made product information clearer, refreshed listings and worked on accounts that needed better results. My work in Industrial Adhesives ↗ focuses on understanding why customers buy again and finding ways to encourage repeat purchases. With Pool Supplies ↗, I adjust advertising and daily account work as demand changes throughout the year.

In Food Service Supplies ↗, I improved catalogs and managed advertising to help increase sales while keeping costs under control. For Juices ↗, I worked on product launches, listing variations, storage and shipping information, and AI-assisted images and content. Each category has taught me something different. Depending on what an account needs, I help launch products, improve listings, solve account problems, manage advertising or understand customer buying habits.

Automotive

Started with catalog optimization, then expanded into advertising—helping deliver approximately 63% year-over-year sales growth while keeping ACOS below 5% during the measured period.

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Where the journey began

I started as a catalog optimizer, improving product listings and catalog structure before expanding into advertising management across Amazon’s global marketplaces.

The situation

Grow the account across multiple Amazon marketplaces without losing control of advertising costs.

What I worked on

  • Followed a brand-specific SOP for PPC management.
  • Reviewed ACOS, bids, search terms and campaign performance on a regular basis.
  • Adjusted campaigns based on the rules set for the account.
  • Supported listing, catalog and marketplace operations alongside PPC work.

Results & ongoing journey

  • Kept ACOS below 5% during the measured period.
  • Reached about 63% year-over-year sales growth.
  • Scaled the account while keeping advertising spend efficient.

GPS Trackers

Strengthened titles, product information and catalog health, improving the overall listing optimization score from about 5.9 to 9.3.

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The situation

Improve an under-optimized Amazon catalog and bring the listings into a much stronger position.

What I worked on

  • Managed this as one of my first full Amazon accounts.
  • Took responsibility for listing quality and catalog health.
  • Reviewed listing scores and found areas that needed work.
  • Improved titles, bullets, descriptions and backend optimization.
  • Managed general catalog and marketplace tasks.
  • Tracked listing health and performance over time.

Results & ongoing journey

  • Improved the overall listing optimization score from about 5.9 to 9.3.
  • Improved catalog quality and listing completeness.
  • Created a stronger base for future growth.

Clothing

Coordinated fashion and children’s outerwear across multiple channels, combining inventory planning, advertising and compliance to support growth.

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The situation

Manage two apparel businesses with different needs. One was a multi-channel fashion retailer and the other focused on children's safety outerwear.

What I worked on

  • Managed marketplace operations across several channels.
  • Worked with strict account rules for advertising, inventory and catalog management.
  • Handled listings, SEO, product content and marketplace positioning.
  • Worked on inventory forecasting, replenishment and shipment planning.
  • Managed promotions and advertising strategy.
  • Handled safety-related content and marketplace compliance for children's products.

Results & ongoing journey

  • Helped move key products into stronger category positions.
  • Supported about 70% year-over-year growth within the niche.
  • Reached about 56% ROI based on the account's internal performance calculation.
  • Improved marketplace positioning through steady advertising and operational work.

Beverages

Built a stronger visual identity and marketplace presence, helping grow monthly sales from about $500 to about $25,000.

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The situation

Launch and grow a new beverage brand that had little sales history and needed a stronger visual identity.

What I worked on

  • Created a new visual direction for the brand.
  • Improved listing presentation and product visuals.
  • Worked on marketplace content and positioning.
  • Supported the launch and ongoing growth plan.
  • Reviewed performance and adjusted the approach as sales increased.

Results & ongoing journey

  • Grew monthly sales from about $500 to about $25,000.
  • Built a stronger visual presence on Amazon.
  • Helped turn a newly launched account into a meaningful revenue channel.

PC Gaming

Refreshed listing copy and visuals to make products easier to understand, supporting approximately 38% new-customer acquisition during the measured period.

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The situation

Give the brand a cleaner and more modern look without changing the products themselves.

What I worked on

  • Kept simplicity as the main direction for the brand.
  • Reworked the visual theme and marketplace presentation.
  • Improved listing copy and brand consistency.
  • Reviewed customer behavior and product positioning.
  • Focused on making the existing products easier to understand and more appealing.

Results & ongoing journey

  • Generated about 38% new-customer acquisition during the measured period.
  • Improved the brand presentation without needing a product redesign.
  • Created a cleaner and more consistent Amazon presence.

Computer Accessories

Investigated listing and review-related issues, improved product information and developed a recovery plan for an underperforming marketplace.

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The situation

The brand was doing reasonably well in other Amazon marketplaces but was struggling in the US.

What I worked on

  • Reviewed the US listings in detail.
  • Compared the US account with better-performing marketplaces.
  • Studied customer feedback and negative-review patterns.
  • Found review-related issues that were hurting conversion.
  • Worked on resolving valid review issues where Amazon policy allowed.
  • Improved listing quality, product information and positioning.
  • Continued monitoring the account after the changes.

Results & ongoing journey

  • Resolved several review-related issues.
  • Improved sales after the listing and reputation work.
  • Built a clearer recovery plan for the US marketplace.
  • The account is still being improved.

Industrial Adhesives

Researched purchase patterns, customer lifetime value and product opportunities to support repeat buying and stronger retention.

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The situation

The brand has traditionally relied heavily on B2B customers. The current goal is to understand repeat buying and improve long-term customer value.

What I worked on

  • Completed market and competitor research.
  • Reviewed customer purchase behavior.
  • Worked on customer lifetime value analysis.
  • Reviewed historical sales and repeat-purchase patterns.
  • Analyzed product-level and brand-level opportunities.
  • Completed keyword and search-trend research.
  • Looked for ways to improve customer retention.

Results & ongoing journey

  • Current work is focused on improving customer lifetime value.
  • The team is studying repeat-purchase behavior across product groups.
  • The longer-term goal is to build stronger retention and reduce over-dependence on one-time B2B purchases.

Pool Supplies

Adapted campaigns to seasonal demand while balancing profitability, regulated-product compliance and customer-service processes.

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The situation

Manage a seasonal product line while keeping advertising efficient as demand changed throughout the year.

What I worked on

  • Adjusted PPC based on seasonal demand.
  • Followed the brand's campaign rules.
  • Managed bids, targeting and search terms.
  • Balanced sales growth with profitability.
  • Followed specific customer-service rules for the brand.
  • Supported compliance work for regulated products.

Results & ongoing journey

  • Kept ACOS around the 17% target range during the main season.
  • Kept TACOS near 15% during the measured period.
  • Supported profitable seasonal growth.
  • Maintained consistent customer-service and account processes.

Food Service Supplies

Improved catalog structure and campaign targeting, keeping ACOS around or below the 17% target and helping achieve a Top 5 category position during the measured period.

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The situation

Increase sales while keeping advertising within the client's target range.

What I worked on

  • Followed a fixed PPC rule set for the account.
  • Managed bids, search terms and campaign targeting.
  • Worked on parent-child relationships and catalog structure.
  • Cleaned up duplicate offers and fulfillment setups.
  • Adjusted campaigns and catalog work based on the client's sales goals.

Results & ongoing journey

  • Kept ACOS around or below the 17% target range.
  • Improved product visibility and sales performance.
  • Helped move the brand into the Top 5 in its category during the measured period.
  • Grew sales while keeping advertising costs under control.

Juices

Planned a frozen juice launch from listing structure and variations to cold-chain information, brand content and AI-assisted visuals.

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The situation

Launch a frozen wellness product with several product options, cold-chain requirements and no long marketplace history.

What I worked on

  • Built the initial Amazon listing structure.
  • Planned product variations and SKU setup.
  • Completed keyword and competitor research.
  • Worked on titles, bullets and descriptions.
  • Planned storage, shelf-life and cold-chain information.
  • Developed the listing image and visual direction.
  • Planned Premium A+, Brand Story and Storefront content.
  • Worked on AI-generated lifestyle images and product video ideas.

Results & ongoing journey

  • The product is newly launched.
  • Current work is focused on visibility, conversion and repeat-purchase potential.
  • The launch and optimization process is still ongoing.
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